Introducing the Power of a Chief Marketing Officer in a Growth Stage Company - Mark Donnigan cmo consultant for startups

In the ever-changing landscape of start-up companies, having a Chief Marketing Officer (CMO) can make all the difference. A competent CMO brings very useful knowledge to the table, from defining the company's identification to driving regular growth. We will certainly check out the importance of a CMO in a startup, including their duty, advantages,

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Understanding today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Marketing Consultant Startups

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

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